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Strike Heredia

Digital Transformation & Innovation Lead

Process optimization · Agile · Change management · AI

18+ years connecting strategy, processes, technology and customer experience. If your organization needs to go from idea to measurable results, let’s build the set together.

soy@strike.uno WhatsApp
Strike Heredia smiling, wearing glasses, a jacket and a white T-shirt, at an innovation workshop with prototype boards and sticky notes
Strike Heredia

From idea to measurable results

Digital transformation and innovation leader with 18+ years of experience designing and implementing initiatives that connect strategy, processes, technology and customer experience. I have led end-to-end digitalization, optimization and experimentation programs, bringing together business, technology, UX and operations teams to improve efficiency, adoption and value delivery.

My experience combines digital transformation, change management, agile methodologies, process redesign and the adoption of new technology capabilities, including artificial intelligence, with a focus on measurable and sustainable results.

  • Discovery and diagnosis
  • Transformation roadmaps
  • Executive workshops
  • Service design & journeys
  • MVPs and experimentation
  • Adoption and change management

Career

Every project, every team and every challenge has added something to the way I think. Some tracks were hits. Others left lessons. Press play on my story.

Head of Innovation

Caja Arequipa · CajaLab · 2019 — Present

  • Engagement path: PeruApps, external vendor (2019–2021) · RyH, external payroll (2021–2023) · Caja Arequipa, trusted staff (2023–present).
  • Implemented an innovation and experimentation model that launched 14 MVPs in 12 months and cut validation times by 30%.
  • Designed and implemented digital transformation initiatives aligned with the strategic plan, optimizing critical processes in the lending and disbursement business.
  • Coordinated multidisciplinary teams of up to 30 people across business, technology, UX and operations.
  • Led end-to-end initiatives: discovery, diagnosis, design, validation, implementation and scaling.
  • Defined adoption, efficiency and learning metrics; led change management and presented results to the executive committee.

Digital Transformation & Innovation Consultant

Strike Studio Lab · 2022 — Present

  • Led digital transformation initiatives for organizations across industries: automation, process improvement and technology adoption.
  • Designed transformation roadmaps and facilitated executive workshops for alignment and prioritization.
  • Applied service design and customer journey approaches to detect friction and redesign processes.
  • Supported teams in adopting agile methodologies, experimentation and new ways of working.
  • Explored applied AI and emerging technologies to identify efficiencies and new business models.

User Experience Instructor

Domestika · 2018 — 2025

  • Designed and developed the course “Introduction to UX”: user research, usability, heuristic evaluation, analytics and UX reporting.
  • More than 4,400 students from many countries and 94% positive reviews.
  • Available in English, Portuguese, German, French and Italian; I support the community with ongoing feedback.

Innovation & UX Manager

Eureka Crew · 2018 — 2019

  • Led innovation and digital transformation projects for corporate clients with multidisciplinary teams.
  • Designed customer experience and service design initiatives, turning insights into better journeys, services and value propositions.
  • Coordinated design, technology and business under agile methodologies, speeding up validation cycles.
  • Facilitated alignment, discovery and prioritization workshops with stakeholders.

UX, Creativity and Digital Strategy Lecturer

Toulouse Lautrec · 2017 — 2019

  • Lecturer in Advertising and Digital Media: creative thinking, user experience, digital strategy and human-centered problem solving.
  • Project-based learning with real industry challenges for fourth, fifth and sixth semester students.

Executive Creative Director

MOOD Agencia Interactiva · 2016 — 2017

  • Led the creative strategy and concept development of integrated campaigns for national and regional brands.
  • Oversaw the creative process end to end: strategy, concepts, digital campaigns, content, branding and experiences.
  • Brands: Chili’s, iShop, IDAT, Grupo El Comercio, Sally Beauty, among others.

Portfolio

From redesigning processes to validating new products, implementing AI or helping teams work differently. The methodology is the means. Change is the goal.

See everything on Behance
  • Caja Arequipa
  • Nestlé
  • Movistar
  • Brahma
  • Interbank
  • Falabella
  • Honda
  • D’Onofrio
  • Telefónica
  • Tottus
  • Faber-Castell
  • Motorola
  • Carvajal Empaques
  • Sabsa

Key skills

Each sticker is a skill. Drag them, rearrange them, stick them wherever you want.

Education

Diggin’ in the crates. Every record holds something I learned. Some changed the way I think. Others gave me new tools. And a few taught me that sometimes you have to step back to move forward.

2026

Specialized Program in Artificial Intelligence for Leaders

Universidad de Lima

Executive education to lead the strategic adoption of artificial intelligence, identify where to apply it and drive solutions with real impact on processes, productivity and business goals.

2025

Digital Transformation

Santander Open Academy

Digital transformation and the strategic use of emerging technologies to improve processes, experiences and business models, with content developed by MIT Professional Education.

2024

AI Applied to Innovation

UTEC – Universidad de Ingeniería y Tecnología

Hands-on use of artificial intelligence at every stage of the innovation process: needs, problem definition, ideas, prototypes and solution pitches.

2023

Disruptive Agile Facilitator (DAF)

Alaimo Labs

Certification in facilitating teams and innovation processes: complex conversations, collaboration and change scenarios with purpose, agility and disruptive thinking.

2021

Specialized Program in Agile Methodologies

UPC

Design Thinking, Service Design, Design Sprint, Lean Startup, Scrum and Growth Hacking to design user-centered solutions and accelerate innovation.

2021

Growth 101 · Data Driven Decision · Digital Product Management

KURIOS

Growth, digital product management and data-driven decisions: prioritizing problems, defining metrics and designing minimum viable products.

2020

Scrum Fundamentals

Certiprof

Scrum principles, roles, events and practices to work in agile teams, iteratively and with continuous value delivery.

2019

Service Design

UTEC

Human-centered service design: researching needs, mapping interactions, spotting improvement opportunities and facilitating co-creation.

2018

Design Thinking Lombard Method

Creative Certification Program · Imagine Creative Center · Actitud Creativa

International certification in innovation and Design Thinking with the Lombard method: real challenges, disruptive ideas and concepts turned into concrete proposals.

2017

User Research · Human Computer Interaction · Design Thinking

Interaction Design Foundation

User research, human-computer interaction and human-centered design for more useful and intuitive products and services.

2017

Google Design Sprint

Repensar Educativo

Training as a Design Sprint facilitator: aligning teams, defining challenges, ideating, prototyping and validating with users in fast cycles.

2017

Innovation and Facilitation Methodologies Program

GeoSys Consultoría y Capacitación

Design Thinking, LEGO® Serious Play®, Business Model Canvas, Lean Startup, Scrum and Points of You® applied to team facilitation.

2012

Advertising Copywriting

Toulouse Lautrec

Concept development and copywriting for advertising: campaigns, creative concepts, headlines, scripts and brand content.

2002–05

Graphic Design

IDAT

Visual communication, brand identity, advertising and graphic production for print, digital, editorial and audiovisual media.

Articles

The latest I wrote on Medium about innovating inside companies. Three singles, side A.

Read everything on Medium

Shall we play the next set?

Got a problem nobody has managed to solve? An idea that has been stuck in PowerPoint for too long? A team that needs to change its rhythm? Let’s talk.

soy@strike.uno
+51 965 401 553
linkedin.com/in/strike Download CV (PDF, in Spanish)
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